Turkey's 2025 Tourism Revenue Goals: New Records on the Horizon

2025 Goals

Turkey has announced its target of welcoming 65 million visitors and generating $64 billion in tourism revenue by the end of 2025. Minister of Culture and Tourism Mehmet Nuri Ersoy stated that investments in the sector have increased, and strategies have been strengthened to achieve these goals.

2024 Performance

In 2024, Turkey achieved significant success in tourism with 62.3 million visitors and $61.1 billion in revenue. According to NTV, these figures represent a meaningful increase compared to the previous year, providing hope for reaching the 2025 targets.

Source Markets and Expectations

Germany and Russia are among Turkey's largest tourist source markets. In 2024, approximately 6.7 million visitors came from each country. According to NTV, this number is expected to exceed 7 million in 2025.

Tourism Expansion

Minister Ersoy emphasized the focus on extending tourism throughout the year and across the country, with special attention to gastronomy, cultural heritage, and alternative tourism products. Projects such as archaeological excavations and night museum visits aim to enhance Turkey's tourism potential. According to NTV, investments made to promote Turkey's historical and cultural heritage are of great importance.

Tourism in Turkey

With its target of 65 million visitors and $64 billion in revenue for 2025, Turkey is preparing to set new records in tourism. The steps taken and investments made to achieve these goals will further strengthen Turkey's position in global tourism.

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